Listing Policy


The Automotive Directory is a respected resource largely because every listing is reviewed by one of our review team before it is accepted into the directory. We are happy to share our traffic provided our reviewer is satisfied the following terms and conditions are met.


Please use these guidelines when submitting a listing for inclusion in the directory.

  • One only complimentary listing per 'motoring' business/organisation.
  • The web link must be linked to a home page (top level web address).
  • No free hosting sites (ie Geocities).
  • A Return Link may be required if the business is considered an Online Business*.

* Web Based business trade solely on the internet. (see Listing type 2).


Overview - Listing type 1 : Retail Business [with STREET trading address].

In short, it means that it is a High Street business (face to face). Examples of a typical retail business include driving schools, garages, mobile services, valet, repairers and car sales with a showroom/yard but also includes organisations and clubs.


This type of business may apply for a single complimentary listing which includes the business name (title), description, trading address, telephone and hyperlink to the home page of the business web site.


Overview - Listing type 2 : Online Business [with WEB SITE address only].

In short, this business trades online. Examples of typical web based business include Insurance, Finance, Lease, License Plate Sales, Auctions, Classifieds and Shopping Cart sales categories.


A web based business may apply for a single complimentary listing but must provide a 'link back' from their web site to our web site*. The listing includes web site name (title), business description and hyperlink but may also include a trading address and telephone number.


We do not consider Affiliate / Resellers as 'complimentary' Link Partners. Web sites without any real content, or geared to promote affiliate programs must apply for a Premium or Gold listing.


* Sites unable to meet the link back criteria should consider a Gold or Premium Listing.


You still don't understand the difference between the 2 types of business? Read Business Classification..


- Multiple Listings


The only way to secure multiple listings in the directory is to advertise. A Gold or Premium Partner may advertise in multiple topics [categories] provided the content is suited to the topic. Where the content is not suited to a topic, advertisers are asked to consider Display Advertising.


Listing Criteria [content is king!]

  • Title: The title must accurately match the business name or web site title and may not include additional wording or keywords. The title must not confuse or mislead the reader in any way.
  • Business description: An easy to read description of the information, products or services that the reader will find on the associated web site. Please refrain from over-use of keywords remembering 'real people' will be reading your description.
  • Categorisation: Business must be listed in the correct business category. We do not accept cross-category listings. An Insurance Company listing cannot be seen in Car Sales just as a Lease Company cannot be seen in Rentals.

Totally unacceptable!

No tricks please! We know them all. Sites attempting to obtain multiple listings with different urls, doorway pages, redirects will be banned... permanently!

  • Doorway : web sites designed to target and redirect traffic.
  • Duplicates : multiple listings in different categories.
  • Cloaked : Domain displaying content from a second domain.

Frequently Asked...

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